Eska, a global producer of solid cardboard used in books, binders, and office supplies, faced declining demand due to digital alternatives. They turned to Initio for a strategic reorientation, and we helped develop a distinctive positioning and communication concept for the luxury packaging market. The result was ‘ESKA. We’re in’, launched at the prestigious Luxepack Monaco fair. We also created the internal campaign ‘ESKA. I’m in’ to rally the team behind the new direction.

We designed a new visual identity and communication tools to anchor the new course, centred around a sleek and modern website. We used smart social media campaigns to drive traffic to the site and build awareness for the new ESKA. Now, the brand is a leader in luxury packaging for fashion, accessories, spirits, perfumes, and consumer electronics.