THR Marine

After acquiring Ridderinkhof in 2017, SEC Groningen chose a new course, resulting in THR Marine. But more than a new name is needed to gain global recognition. Therefore, THR Marine asked for our expertise in brand positioning. We helped THR Marine develop a new identity that corresponds to its specialty. We provided repositioning, a new name, and all communication channels to demonstrate that THR makes the best winches in the world.

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