When Lefier approached us, they searched for a powerful theme to showcase their housing services to the world and inspire company pride within their team. Lefier wanted a brand to resonate with its target audience and connect them with its products and services.
At Initio, we understood the importance of Lefier’s mission to empower individuals to shape their own lives. We crafted a core idea that reflected this vision: ‘stands for living.’ This principle became the guiding light for all Lefier’s communications, including the campaign to invest a billion.
Our campaigns were designed to showcase Lefier’s passion for housing and its commitment to making a difference in people’s lives. We crafted targeted messages that spoke directly to Lefier’s target audience and communicated the brand’s unique value proposition.

In addition to our external campaigns, we developed several recruitment campaigns that helped Lefier attract top talent to their team. These campaigns were built on the same core idea that Lefier ‘stands for living,’ reflecting the brand’s commitment to empowering individuals and creating a better future for all.