Imagine a Groningen where every resident is keenly aware of the abundance of bicycles in the city and knows how to handle them safely and sustainably. That’s where Fietsstad comes in – a brand with its distinct visual identity, complete with a sleek and memorable logo that will turn heads. This powerful brand can be used across all communications related to cycling in Groningen, whether promoting new bike routes or encouraging proper bike parking. With Fietsstad in your corner, Groningen will become a model city for cyclists everywhere!