Picture a Groningen where every resident is well-versed in the city’s parking options, from sleek underground garages to convenient street-side spots. That’s the vision behind our latest campaign, designed to increase occupancy rates and drive awareness for the municipality’s parking facilities. One of the jewels in our crown? The Boterdiep car park, which we transformed into the go-to destination for savvy shoppers during the Sinterklaas and Christmas seasons. By offering unbeatable rates of just one euro per day, we enticed customers from all city corners to park easily and shop with glee. The campaign was so successful that it even earned nominations for a prestigious SAN Accent and a coveted NIMA Award.