In a world where marketing is often seen as smoke and mirrors, Bidbooks and Initio offer a refreshing approach. We believe in the power of truth-seeking to attract and persuade the right investors. Our proposals are well-written, rich in substance, and supported by the right data to convince potential partners of the benefits of a particular region. We follow David Ogilvy’s philosophy of ‘the truth well told’ to explain the facts in a way that is compelling and easy to understand. Our approach has led to many successful acquisitions, and we’re proud to be part of winning teams. With a reputation for excellence in bidbook-land, many regions have come to trust and rely on us to help them succeed.